The Best Marketing Investments for Cleaning Companies That Want to Grow Fast
By DREW LARISON
Founder and CEO, Five Door Media
Want to Grow Fast? Marketing Alone Won’t Get You There.
Every cleaning business wants to grow faster — more leads, more clients, more revenue. It’s the most common conversation we have at Five Door Media: “How do I grow my cleaning company fast?”
We love that question. But here’s the uncomfortable truth:
You can’t grow fast without a sales process that’s ready to grow just as fast.
Even the best marketing in the world won’t move the needle if your team isn’t ready to capture, close, and serve the leads coming in. That’s why this blog isn’t just about which marketing platforms get fast results—it’s about how to turn fast results into real growth.
In this article, we’ll cover the most effective marketing investments for cleaning companies that want to grow fast, and the one thing that matters more than your ad strategy: your sales readiness.
Let’s break it down.
1. Sales System First: Your Business Can Only Grow As Fast As Your Sales Process Can Handle
Why This Matters More Than Anything Else:
Before we talk about ads, SEO, or strategy, you need to get real about your sales process. We’ve helped companies generate hundreds of leads in a month… and we’ve seen those leads go to waste because no one followed up fast enough.
Marketing creates momentum. Sales closes the gap.
Signs Your Sales Process Isn’t Ready for Fast Growth:
You’re taking longer than 5 minutes to respond to new leads
Your quoting system is slow or confusing
You don’t have automation set up for lead follow-up
You’re missing out on weekends, after-hours, or overflow leads
Your cleaners or techs aren’t staffed to take on more work
Fix This First:
Train your office or sales team on speed-to-lead response
Use a CRM or automation tool to instantly follow up
Create a quoting process that’s fast, simple, and scalable
Build an onboarding flow so customers know exactly what happens next
Make sure your fulfillment team can handle increased job volume
Fast growth = fast systems. If you’re not ready to catch what marketing sends you, you’re not ready to grow.
2. Facebook & Instagram Ads: High Quantity Leads, Low Cost Per Lead
Why It Works:
Meta platforms (Facebook + Instagram) allow you to reach your Ideal Customer Profile (ICP) quickly—based on age, income, location, family status, homeownership, and more.
Why It’s Fast:
You don’t have to wait for SEO rankings. Paid social is push marketing—your ad gets in front of prospects right now.
Things to Know:
These leads didn’t ask to see your ad—they fit your target, but may not be actively looking
You’ll often get more leads, but you’ll need to work harder to close them
You need a clear call-to-action and easy form to capture their interest fast
Typical Ad Budget: $1,500–$2,500/month
Lead Volume Potential: High
Lead Quality: Medium-to-High (depending on targeting + creative)
When It Works Best:
You want fast lead flow and can follow up quickly
You’ve got a sales team ready to handle high volume
You’re targeting homeowners or busy families in specific neighborhoods
3. Google Ads + Google LSA: High Intent, Ready-to-Buy Leads
Why It Works:
Google Search and Local Services Ads (LSA) target people actively looking for cleaning services in your area. These are bottom-of-funnel leads—they’re ready to buy.
If someone searches “house cleaner near me,” they’re not browsing—they’re shopping.
Why It’s Fast:
Once your ads are live, you can show up in search results immediately. You’re capturing people already in the market.
Things to Know:
Cost-per-lead is usually higher than social ads
Lead quality is stronger because intent is higher
Your site and quoting system must be ready to convert quickly
Typical Ad Budget: $1,000–$3,000/month
Lead Volume Potential: Medium-to-High
Lead Quality: High
When It Works Best:
You want ready-to-book leads now
Your sales team can close leads within minutes of inquiry
Your site and forms are optimized for quick action
4. Guerrilla Marketing: Low Cost, Local Results
What It Includes:
Door hangers and flyers in target neighborhoods
Referral programs with incentives (e.g., free clean for a friend referral)
Partnerships with realtors or property managers
Community boards, mom groups, or local Facebook groups
Why It Works:
It’s grassroots. It builds trust and credibility fast in local neighborhoods—especially when paired with digital marketing.
When It Works Best:
You have a tight service radius
You’re new and need to break into the market
You want a low-cost boost alongside digital ads
Guerrilla strategies don’t scale like ads—but they work now if you work them.
5. Don’t Ignore SEO — But Don’t Expect It to Be Fast
What It Is:
SEO (Search Engine Optimization) helps your site show up in organic Google searches over time. Think “house cleaning service in [city]” or “best cleaners near me.”
Why It’s Not Instant:
SEO is a long game. It takes time to build domain authority, content, and rankings—but once you’re ranking, the leads are free and very high quality.
Best SEO Investments:
Optimized service pages
Local landing pages
High-quality blog content answering customer questions
Review generation + local map optimization
Combine SEO with Google Ads and Social Ads for short + long-term ROI.
Final Thought: Fast Growth Comes From Aligned Systems — Not Just Marketing
We say it all the time at Five Door Media:
Marketing gets you leads. Sales turns those leads into customers. Fulfillment turns customers into fans.
If you want to grow your cleaning business fast, your systems have to move together:
Your marketing brings the leads
Your sales process captures and closes them
Your ops team fulfills the work seamlessly
When those three areas align, growth isn’t just possible—it’s predictable.
Want help scaling your marketing and your lead handling systems? Book a Free Growth Strategy Call with Five Door Media
