Marketing Built for Cleaning Companies
Cleaning owners know how to do the work. The harder part is being found, earning trust, and turning an inquiry into recurring business. Five Door Media builds marketing around your services, market, and growth goals, finding the bottleneck before recommending more spend.
Residential · Commercial & Janitorial · Exterior · Window · Pressure & Soft Washing
Most cleaning companies don't have an ad problem
They have a breakdown somewhere between the click and the customer, and no one has looked at it honestly.
Leads come in, nothing closes
Volume looks fine on the dashboard, but the calls don't turn into booked jobs. That's rarely a targeting problem.
Spend goes up, revenue doesn't
More budget into the same broken step just buys the same result faster. The leak has to be found first.
Nobody can tell you why
Your agency reports clicks and cost per lead. You need to know which part of the machine is actually failing.
Marketing → Leads → Opportunities → Customers → Revenue → ROI. Leads are not the finish line.
We only do cleaning companies.
We help residential cleaners, commercial and janitorial teams, window cleaners, pressure washers, and soft washers show up in search, communicate their services, and create clear paths from interest to a quote request. Your services, local market, customer needs, and capacity shape the strategy.
Our Why
We partner with cleaning businesses so that together, we can increase their impact internally, locally, and beyond - because we believe cleaning businesses have the power to change the world.
Explore cleaning industries
Five doors. Let's find out which ones are broken.
We clarify your goals, audit your website, Google profile, ads, creative, and follow-up, then find the bottleneck. Traffic and conversion problems need different solutions. The plan follows the diagnosis, with outcomes measured using the data your systems capture.
- Door 01
Platform
Are we on the right platform?
- Door 02
Creative & Art
Is the creative earning attention and resonating?
- Door 03
Targeting
Are we reaching the right people?
- Door 04
Ad Engagement
Can prospects smoothly take the next step?
- Door 05
Sales
Are leads actually becoming customers?
Work That Cleaning Companies Can Measure
We report the whole chain, spend, leads, opportunities, customers, revenue, ROI. Every number published here comes from a real client engagement.
While generating more residential cleaning inquiries.
$24.30 average cost per lead
78% increase in Google Maps views
Marketing Services Built Around Your Cleaning Business
Six disciplines. We recommend only the ones the diagnosis calls for.
Google Ads Management
Capture active search demand with campaigns built around your services, location, and measurable inquiry paths.
ExplorePaid Social Advertising
Reach local audiences on Facebook and Instagram with authentic creative and campaigns reviewed against real inquiry data.
ExploreSEO Management & AI Visibility
Build local search and AI visibility with service pages, useful content, Google Business Profile work, and technical improvements.
ExploreOrganic Social Media Content Creation
Show real work, real people, and useful content that supports your brand and paid campaigns.
ExploreWebsite Design & Development
Answer the questions customers ask: where you work, what you do, why to trust you, and how to request a quote.
ExploreFractional CMO Consulting
Map priorities and identify what is holding growth back before spending more on ads or a redesign.
ExploreYou always know where things stand.
Command is the client platform every Five Door engagement runs through. It's how we work with you, not something we sell you. Your Client Pulse keeps the engagement visible between calls.
- Results
- Where the numbers stand right now, in plain language.
- What we're working on
- The work in motion this week, not a monthly recap.
- What we need from you
- The short list of things only you can unblock.
- Next up
- What comes after this, so nothing is a surprise.
We're invested in this industry, not just selling into it.
Five Door Media is one of three co-founding groups behind CleanCon, a conference built for cleaning company owners and operators. It's part of the same commitment that keeps our client work exclusive to cleaning.
"CleanCon exists to connect the residential cleaning community so that, together, we elevate what is possible for the future of our industry."
Co-founded by Molly Moran (LIVEBRIGHT), Holly Moore (The Cleaning Software), and Drew & Erin Larison (Five Door Media). The next CleanCon runs in Austin, September 28–30, 2026.
About Five Door Media
Learn how cleaning companies actually grow
Articles, podcast episodes, and webinars built for owners and operators, not marketers.
Ready to Grow Your Cleaning Business?
You do not need more generic marketing. You need a plan that fits your services and market: local visibility, a site with clear inquiry paths, and campaigns you can measure. Bring your numbers. We will review what is working, where leads are falling off, and what should happen next.