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Five Door Media
The Five Door Method · Door 02

Creative & Art

Is the creative earning attention and resonating?

Attention is the first thing you buy and the first thing you waste. We look at what your ads actually show and say.

The second door asks whether your creative earns the attention it's paying for. Cleaning buyers have seen every generic sparkling-home ad, so creative that could belong to any company in any city gets scrolled past, and no amount of targeting fixes an ad nobody stops on. We look at what your ads show, what they say, and whether they sound like they were written by people who actually understand cleaning businesses.

Creative isn't just the look of your ad, it's the hook of your message. It's how you get someone to stop scrolling, start thinking, and eventually say, "Yeah, I need that."
Drew Larison, Founder, Five Door Media
The questions

The gate every concept has to pass

  • Would this stop a scroll in three seconds?
  • Does it speak directly to a pain, a problem, or a desire?
  • Is it clear what we want someone to do next?
Symptoms

What a closed door looks like

  • Click-through rates trail what the placement should deliver

  • Creative that could be swapped with a competitor's and nobody would notice

  • Messaging that talks about cleaning, but not about the customer's situation

The inspection

What we examine

  1. 01Whether ads stop the scroll in the first second
  2. 02Message angles across your services and seasons
  3. 03Whether the visuals match the service actually being sold
Worth knowing

A few things we've learned at this door

If we cannot answer yes to all three, we do not run it.

Phrases like "licensed and insured," "quality you can trust" and "fast, friendly, reliable" are true of nearly every competitor in the market, which is exactly why they have stopped persuading anyone.

Keep walking
Door 01Platform
Door 03Targeting
Learn more

Related Resources

Next step

Book a marketing strategy call

Bring your numbers. We'll tell you which door is closed, and what it takes to open it.

Book a Marketing Strategy Call