Paid Social Advertising
Reach cleaning customers before they start searching and turn attention into demand.
What it includes
- Meta lead generation across Facebook and Instagram
- LinkedIn for commercial objectives where audience, objective, and economics support it
- Image and video creative production
- Offer and message angle testing
On social, the creative is the campaign.
Nobody scrolling Facebook is looking for a cleaner. You are interrupting them, which means the image, the video, and the first line of copy do nearly all of the work. That is why a paid social account can quietly double its cost per inquiry without a single targeting change. The creative stopped working and nothing replaced it.
Sound familiarCost per inquiry keeps rising on the same audience.
The same three images have been running for months.
Inquiries arrive, but they are not your customer.
Commercial and janitorial prospecting has nowhere to live.
Boosting a post is the extent of the strategy.
What Five Door actually does
A campaign rebuild, not a boost
Lead generation campaigns structured around one objective, with tracking that ties an inquiry back to the ad that produced it.
Creative built for cleaning
Image and video concepts built around real crews, real equipment, and real results rather than stock interiors.
Message angle testing
Several distinct angles in market at once, so the winner is decided by performance instead of opinion.
Audience and geography
Targeting tuned toward the homeowners or properties most likely to request service in the areas you serve.
LinkedIn, when it earns its place
For certain commercial and janitorial objectives, campaigns aimed at facility, property, and operations roles. LinkedIn is used when the audience, objective, and economics support it, never by default.
Refresh before fatigue
New creative in rotation before performance decays, with spend moved to what is working.
When this is the right move
- Search volume in your market is limited or already fought over.
- You have a specific offer, service, or area you need to push.
- You sell commercial or janitorial contracts and need to reach decision makers directly.
- Your current Meta campaign produces inquiries at a cost you cannot scale.
Where this sits in the diagnosis
Paid social lives closest to the Creative and Art door. It is also the fastest way to prove the ads were never the problem, because when creative and targeting are corrected and the inquiries still do not close, the constraint is behind the Sales door.
Read the full MethodWhat good looks like
An inquiry is the start of the chain, not the end of it. Marketing to Leads to Opportunities to Customers to Revenue to ROI, measured with the data your systems hold.
A cost per inquiry low enough to scale rather than survive.
Creative that keeps working because new creative keeps arriving.
Inquiries that match the jobs you actually want.
A visible path from inquiry to booked work in your own systems.
Work out the lead target before the budget conversation.
These planners use your own job value and close rate to show what the marketing has to produce. Planning aids, not forecasts, and not a substitute for a diagnosis.
Residential Cleaning Lead Target Planner
Work backward from a residential cleaning revenue goal to the number of leads the marketing has to produce.
- Business goal
- Sales math
- Lead target
- Marketing plan
Window Cleaning Lead Target Planner
Turn a window cleaning revenue goal into a lead target built on your own job values and close rate.
- Business goal
- Sales math
- Lead target
- Marketing plan
Related Resources
You see the work, not just the invoice.
Five Door clients get a clearer view of marketing performance, the work being completed, what needs their attention, and how marketing connects to business outcomes. That is what Command is for.
Book a marketing strategy call
Bring your current campaign and its numbers to a Marketing Strategy Call. If the problem is creative, we will say so. If it is not, we will say that too.