Welcome back to the Five Door Media blog! This time, we’re diving into one of the most foundational, and often least tangible, aspects of organizational success: company culture. We were thrilled to host Mark Demchak, long‑standing leader at the Miami County YMCA (Peru, Indiana), to explore how culture shapes business health, staff retention, and customer experience.

Rusty McCommas, owner of Evergreen Lawn & Landscape, stepped away from nearly two decades in corporate America to buy a lawn care company with one bold mission: build an employee-first business. Since acquiring Evergreen in 2018, Rusty’s culture-first philosophy helped transform the company from $1.8M in revenue into a projected $5.5M in 2025. How? By treating his team like the greatest assets they are.

From AI to short-form video and smarter websites, these are the trends reshaping how cleaning businesses win leads in 2025.

If you’re running a home service business — cleaning, lawn, HVAC, or anything in between — this one’s for you! Culture isn’t signifying it’s alive by the neon signs on your wall, it’s alive when your team actually shows up, stays, and brings their best. And nobody embodies that better than Linnsey Dolson, founder of Linnsey’s Cleaning. In our latest Five Door Media podcast episode, her culture-first leadership isn’t just inspiring, it’s executable.

Tired of answering the same questions about your cleaning service? This post shows how to turn those FAQs into marketing gold using the “They Ask, You Answer” approach.

Welcome to the Five Door Podcast Blog! This blog dives into season three’s theme: company culture in home service businesses. In this episode, Sam Gembel, founder of Atlas Outdoor, shares how a strong, people‑first culture propelled his landscaping company from humble beginnings to a multi‑million‑dollar operation built on values.

What is AEO and why does it matter for your cleaning company? Learn how to get found in Google’s AI-generated results and voice search with this simple guide.

The residential cleaning industry just got big news: MaidCentral is launching a major rebuild of its scheduling software, introducing a new platform called MaidCentral Pulse.

In a video announcement, MaidCentral founder Tom Stewart explained what’s ahead for the software giant.

Here’s what cleaning company owners need to know.

AI is changing the game for cleaners. Here are 7 real ways to use artificial intelligence to grow your business—without working harder.

Organic posts build trust. Paid ads build leads. Here’s how to use both for your cleaning business social strategy in 2025.

If your cleaning business isn’t showing up on Google, you’re missing leads. This post breaks down local SEO for cleaners—with 5 steps to win your market.

ChatGPT-5 isn’t just another tech trend. For cleaning companies, it’s a practical tool to cut admin hours, improve customer communication, and scale without sacrificing service quality. Learn how to use it effectively and avoid the costly mistake of automating broken processes.

If you run a cleaning business and don’t know how much to spend on ads, this guide is for you. We break it down by revenue stage and help you plan smarter.

If you run a cleaning business, you’ve probably heard about SEO, ads, and automation. But what does digital marketing actually mean—and what’s worth paying for? This guide breaks it down by revenue level so you can grow with clarity, not guesswork.

You’ve chosen the right platform, created strong visuals, and dialed in your targeting. Someone clicks your ad—and then… nothing.

No form fill. No call. No booking.

You’ve picked your platform. You’ve built strong creative. But your ad performance is still flat.

If you’re getting clicks but no leads—or leads that ghost—you’re probably facing a targeting problem.

You’ve picked your platform. You’ve set your budget. You’ve launched the campaign. But the clicks are slow. The leads aren’t coming in. And you’re wondering what’s broken.

When home service companies tell us, “We tried ads and they didn’t work,” our first question is always: Where were you advertising? Because in most cases, it’s not that the ad itself failed—it’s that it was running on the wrong platform for their audience, offer or timing.

If your home service leads are low and your cost per conversion is high, your marketing problem might not be the ads—it might be the system behind them.