The Best SEO Strategies to Get Your Cleaning Business on Page One
By REESE PARSON
Director of Client Impact, Five Door Media
Why Isn’t Your Cleaning Business Showing Up on Google?
If you’ve ever searched for “house cleaning near me” or “maid service in [your city]” and didn’t see your company listed, you’re not alone.
Most cleaning businesses struggle to appear on the first page of Google, and if you’re not on page one, most potential customers won’t find you.
The good news is that SEO (Search Engine Optimization) can help level the playing field. With the right local strategy, even small cleaning companies can compete with big-name franchises.
This guide covers the proven SEO strategies that help cleaning companies rank in their local markets.
1. Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is your most powerful free SEO tool.
Make sure every section is complete, including:
Business hours
Service descriptions
Service areas
High-quality photos
Consistently collect customer reviews, these heavily influence your local ranking.
Post updates or photos weekly to keep your profile active.
Why it matters: This is what helps you appear in the local “map pack” that shows up when people search for cleaning services nearby.
2. Target Location-Based Keywords
Avoid broad terms like “house cleaning.” Instead, focus on keywords with local intent.
Use phrases such as:
“move-out cleaning in Dallas”
“apartment cleaners near downtown Austin”
“deep cleaning services in Phoenix”
Add local keywords to your:
Homepage
Individual service pages
Blog articles
Pro tip: Create dedicated pages for each city or neighborhood you serve. That gives search engines, and customers, clear signals about where you operate.
3. Build Individual Location Pages
Listing multiple service areas on one page is not enough. Each area you serve should have its own landing page with:
Unique content
Location-specific keywords
Testimonials from clients in that area
Photos or case studies from jobs in that region
Examples:
“House Cleaning in Plano”
“Maid Services in Frisco”
“Deep Cleaning in McKinney”
This helps you show up in search results for each city you target.
4. Answer Common Customer Questions with Blog Content
One of the easiest ways to improve your SEO is to create content that addresses real customer questions.
Examples of blog topics that perform well:
How much does house cleaning cost in [city]?
What’s the difference between deep cleaning and standard cleaning?
How long does a move-out clean usually take?
Search engines reward content that provides helpful answers to users.
5. Get Reviews and Local Backlinks
Reviews: Ask every satisfied customer to leave a Google review. The volume and quality of reviews directly influence your rankings.
Local backlinks: Partner with realtors, property managers, or community blogs. A link from a trusted local source signals to Google that your business is legitimate and relevant.
6. Make Sure Your Website is Mobile-Friendly and Fast
Most people searching for cleaning services are doing it from their phones. If your site loads slowly or is difficult to navigate, they’ll leave, and Google will rank you lower.
At a minimum:
Use a clean, responsive design
Make sure your phone number is clickable
Test your mobile speed regularly with tools like Google PageSpeed Insights
Final Thoughts
SEO for cleaning businesses isn’t about gaming the system. It’s about earning trust and proving relevance to both search engines and potential customers.
If you focus on these six core strategies, you can build real visibility over time:
Fully optimize your Google Business Profile
Use local, intent-based keywords
Create unique landing pages for each service area
Answer real customer questions with helpful content
Collect consistent reviews and earn backlinks
Keep your site fast and mobile-friendly
Implement these steps consistently, and your cleaning company will have a much better chance of showing up on page one, and staying there.
