You’ve chosen the right platform, created strong visuals, and dialed in your targeting. Someone clicks your ad—and then… nothing.

No form fill. No call. No booking.

You’ve picked your platform. You’ve built strong creative. But your ad performance is still flat.

If you’re getting clicks but no leads—or leads that ghost—you’re probably facing a targeting problem.

You’ve picked your platform. You’ve set your budget. You’ve launched the campaign. But the clicks are slow. The leads aren’t coming in. And you’re wondering what’s broken.

When home service companies tell us, “We tried ads and they didn’t work,” our first question is always: Where were you advertising? Because in most cases, it’s not that the ad itself failed—it’s that it was running on the wrong platform for their audience, offer or timing.

If your home service leads are low and your cost per conversion is high, your marketing problem might not be the ads—it might be the system behind them.