What Do Facebook Ads Cost for a Cleaning Business?
By REESE PARSON
Director of Client Impact, Five Door Media
If you run a cleaning company, you've probably asked yourself:
“How much do Facebook Ads actually cost, and do they really bring in new clients?”
The short answer is: it depends. Facebook Ads are flexible. You can technically spend as little as $5 a day, but if your goal is lead generation, not just brand awareness, you’ll need a more realistic budget.
This article will help you understand what Facebook Ads cost, what affects those costs, and how much you should plan to invest to get actual results.
How Facebook Ads Are Priced
Facebook offers several pricing models:
Cost per Click (CPC) – You pay when someone clicks on your ad
Cost per 1,000 Impressions (CPM) – You pay to have your ad seen
Cost per Lead (CPL) – You pay when someone fills out a form, calls, or books a service
For most cleaning companies, the key metric is cost per lead, because leads are what turn into paying customers.
Cost Benchmarks for Cleaning Companies
While results vary by location and competition, here’s what you can typically expect:
Clicks – Usually under $2 per click
Leads – Typically range from $20 to $60 per lead
Monthly Ad Spend for Leads – Most companies generating leads consistently spend between $1,000 and $2,000 per month
Yes, you can run brand awareness campaigns at $300 to $600 per month, but if your goal is bookings, you’ll need a stronger investment.
Example: One recurring client who books biweekly could be worth over $2,000 per year. That makes a $40 lead very profitable.
What Affects Your Facebook Ad Costs?
Several key factors influence what you’ll pay:
Market size – Ads in large metro areas cost more than in small towns
Competition – The more cleaners advertising in your area, the higher the costs
Ad quality – Strong visuals like before/after photos and videos lower cost by increasing engagement
Offer strength – A generic “book now” message often underperforms; clear, compelling offers like “$50 off first clean” convert better
Audience targeting – Tighter targeting leads to a higher cost per lead, but often better lead quality
Recommended Monthly Budgets
Brand awareness / Testing
Budget: $300–$600/month
Goal: Visibility, engagement, basic performance testing
Lead generation
Budget: $1,000–$2,000/month
Goal: Consistent flow of leads and bookings
Aggressive growth
Budget: $3,000+/month
Goal: Market dominance and scaling
Additional Costs to Consider
Creative – You’ll need compelling photos, videos, or testimonials
Time – Ads require regular monitoring, testing, and adjustments
Management – Hiring an agency or freelancer adds cost, but can improve performance and save time
Final Thoughts
So, what do Facebook Ads cost for a cleaning business?
For basic awareness, you can start with a few hundred dollars.
For real lead generation, most companies see the best results at $1,000–$2,000/month.
And the real value isn’t in the cost, it’s in the ROI.
Because if one $40 lead becomes a long-term recurring customer, the payoff is significant.
When managed well, Facebook Ads remain one of the fastest, most scalable ways to bring new clients into your cleaning business.
