What Affects the Price of SEO for Cleaning Companies?

By ERIN LARISON

COO, Five Door Media

Let’s be honest. SEO pricing can feel all over the place. One company says $300 a month. Another says $2,000. What gives?

If you own a cleaning business and you’ve ever wondered why SEO costs vary so much, you’re asking the right question. Because like most things in marketing (and cleaning), you get what you pay for.

Your Market Matters

If you’re in a smaller city with a handful of competitors, your SEO plan can be simpler and more affordable. But if you’re in a big metro area, going up against national franchises and 20 other local cleaners, it’s going to take more work to get noticed.

More competition means more content, more backlinks, and more time. That’s why a small-town company might spend around $750–$1,500 a month, while a company in Dallas or Atlanta might need $1,500–$3,000+ to stay competitive.

It Depends What’s Included

“SEO” means a lot of different things to different people. Some agencies use it as a buzzword and only tweak a few pages on your website. Real SEO is bigger than that.

You’re paying for research, local optimization, Google Business Profile updates, content, backlinks, and reporting. That’s the stuff that actually moves the needle.

So, when you see someone offering SEO for $300 a month, ask yourself – what can they really do for that? Usually, not much.

Your Website’s Foundation

If your site’s slow, outdated, or wasn’t built with SEO in mind, part of your investment will go into fixing it.

That setup work can feel like a lot up front, but it pays off. A clean, fast site makes every other SEO effort more effective. It’s like deep-cleaning before you start maintenance visits.

How Fast You Want To Grow

SEO is a long-term game, but how quickly you want results changes the plan.

If you want steady, organic growth, your plan might be lighter. But if you’re ready to scale fast,  like adding new service areas or going after big commercial contracts, that means more content, more effort, and a higher monthly investment.

Who You Hire

There’s a difference between an agency that “does SEO” and one that knows the cleaning industry.

When your SEO partner understands how property managers, business owners, and homeowners actually search for cleaning services, your results come faster, because you’re speaking your customers’ language.

So What Should You Budget?

Most cleaning companies that see real results spend between $1,000 and $2,500 per month on SEO.

Could you spend less? Sure. But the question isn’t “What’s the cheapest option?” It’s “What’s the option that actually works?”

At Five Door, we help cleaning companies get found by the right customers — and turn that traffic into booked jobs.

If you’re ready to see what that looks like for your business, let’s talk. We’ll show you exactly what’s driving SEO pricing and what kind of results to expect.