How to Turn Cleaning FAQs Into Customers: The ‘They Ask, You Answer, You Grow’
If you’ve ever thought, “We get asked the same questions over and over again,” you’re sitting on a goldmine of marketing content and potentially an even bigger goldmine of revenue.
The businesses winning in 2025 aren’t just answering customer questions on the phone, they’re doing it online, 24/7.
That’s the power of the They Ask, You Answer framework.
At Five Door Media, we help cleaning companies turn FAQs into high-converting content. Here’s how you can do the same.
What Is “They Ask, You Answer”?
Originally developed by Marcus Sheridan, this strategy is simple:
“If your customers are asking it, your business should be answering it—honestly, clearly, and publicly.”
And when you do? You become the trusted authority, and customers come to you already confident in your service.
Why This Works So Well for Cleaning Businesses
People want fast, transparent info
Cleaning services are often misunderstood or price-sensitive
Most competitors don’t bother explaining anything
By answering common questions proactively, you:
Build trust before the first call
Show up in local search (SEO win)
Reduce sales resistance
6 Cleaning FAQs That Make Great Content
1. “How much does a house cleaning cost in [City]?”
Talk about factors that affect price (home size, pets, frequency) and give a realistic range.
2. “Do I need to be home during the service?”
Answer with flexibility, trust-building policies, and how you handle access.
3. “What’s included in a standard cleaning vs deep clean?”
Use a simple comparison table or checklist.
4. “How long does a typical cleaning take?”
Break it down by square footage or room type.
5. “Are your cleaning products pet/kid safe?”
Huge trust-builder. Be transparent about what you use and why.
6. “How do I book or reschedule?”
Make the call-to-action super easy. Link your online booking or walk through the steps.
Bonus tip: Turn each of these into a blog post, video, and social post.
How to Start Using ‘They Ask, You Answer’ Today
Write down the 20 questions you hear most often. Don’t overthink it. Sales calls, emails, live chats—all fair game. This might be something you should get your team involved in as well.
Answer them one at a time—on your website. Blog posts, FAQs, service page sections, video scripts. Wherever makes sense.
Structure matters. Use question headlines. Write like you’re talking to a real person. Keep it skimmable.
Share your answers everywhere. Post clips to Reels. Share links in email follow-ups. Repurpose like crazy.
Need Help Turning Questions Into Customers?
At FDM, we use the “They Ask, You Answer” approach to help cleaning companies:
Create trust-building content
Rank higher on Google
Close more sales with less friction