Today, we’re diving into a powerful conversation with Holly Moore, founder of Maids and Moore and creator of The Cleaning Software.

Holly has a rare perspective: she built one of the nation’s largest residential cleaning companies, scaling it to more than 150 cleaners and $10 million in revenue, and then turned her operational know-how into a software platform designed specifically for residential cleaning businesses. In our conversation, she shared how automation, AI, and smart integrations are reshaping the industry, and what every cleaning business owner needs to know to stay ahead.

In a recent episode of the Five Door Media Podcast, we sat down with Omar Santana, CEO of Automaid, a software platform that helps cleaning companies streamline scheduling, dispatching, payments, and customer experience. Omar has worked with thousands of service businesses across the country and has a front-row seat to how technology is transforming the industry.

This conversation is packed with insights for any cleaning business owner looking to simplify operations and scale with clarity instead of chaos.

If you run a cleaning company and feel overwhelmed by software, AI, and the never-ending promise of tech that "does it all," this episode is your lifeline. Libby DeLucien, cleaning industry powerhouse and software founder, knows the real-world challenges of running a home service business, and she’s on the front lines helping owners implement technology that actually works.

This season, we're sitting down with Curt Kempton, founder of ResponsiBid, a quoting and sales automation software that’s changing the way cleaning companies operate. Curt didn’t start as a software engineer. He started as a window cleaner. And it’s that boots-on-the-ground perspective that makes his insights so valuable. In this conversation, we unpack what he’s seeing across the home service industry, how AI is being adopted (and misused), and what separates companies that scale with tech from those that stall.

The residential cleaning industry just got big news: MaidCentral is launching a major rebuild of its scheduling software, introducing a new platform called MaidCentral Pulse.

In a video announcement, MaidCentral founder Tom Stewart explained what’s ahead for the software giant.

Here’s what cleaning company owners need to know.

ChatGPT-5 isn’t just another tech trend. For cleaning companies, it’s a practical tool to cut admin hours, improve customer communication, and scale without sacrificing service quality. Learn how to use it effectively and avoid the costly mistake of automating broken processes.

If you run a cleaning business, you’ve probably heard about SEO, ads, and automation. But what does digital marketing actually mean—and what’s worth paying for? This guide breaks it down by revenue level so you can grow with clarity, not guesswork.