The residential cleaning industry just got big news: MaidCentral is launching a major rebuild of its scheduling software, introducing a new platform called MaidCentral Pulse.

In a video announcement, MaidCentral founder Tom Stewart explained what’s ahead for the software giant.

Here’s what cleaning company owners need to know.

ChatGPT-5 isn’t just another tech trend. For cleaning companies, it’s a practical tool to cut admin hours, improve customer communication, and scale without sacrificing service quality. Learn how to use it effectively and avoid the costly mistake of automating broken processes.

When home service companies tell us, “We tried ads and they didn’t work,” our first question is always: Where were you advertising? Because in most cases, it’s not that the ad itself failed—it’s that it was running on the wrong platform for their audience, offer or timing.

If your home service leads are low and your cost per conversion is high, your marketing problem might not be the ads—it might be the system behind them.