Company Culture Isn’t a Perk—It’s a Strategy: What Home Service Leaders Need to Know

Rusty McCommas, owner of Evergreen Lawn & Landscape, stepped away from nearly two decades in corporate America to buy a lawn care company with one bold mission: build an employee-first business. Since acquiring Evergreen in 2018, Rusty’s culture-first philosophy helped transform the company from $1.8M in revenue into a projected $5.5M in 2025. How? By treating his team like the greatest assets they are.