Today, we’re diving into a powerful conversation with Holly Moore, founder of Maids and Moore and creator of The Cleaning Software.

Holly has a rare perspective: she built one of the nation’s largest residential cleaning companies, scaling it to more than 150 cleaners and $10 million in revenue, and then turned her operational know-how into a software platform designed specifically for residential cleaning businesses. In our conversation, she shared how automation, AI, and smart integrations are reshaping the industry, and what every cleaning business owner needs to know to stay ahead.

In a recent episode of the Five Door Media Podcast, we sat down with Omar Santana, CEO of Automaid, a software platform that helps cleaning companies streamline scheduling, dispatching, payments, and customer experience. Omar has worked with thousands of service businesses across the country and has a front-row seat to how technology is transforming the industry.

This conversation is packed with insights for any cleaning business owner looking to simplify operations and scale with clarity instead of chaos.

If you run a cleaning company and feel overwhelmed by software, AI, and the never-ending promise of tech that "does it all," this episode is your lifeline. Libby DeLucien, cleaning industry powerhouse and software founder, knows the real-world challenges of running a home service business, and she’s on the front lines helping owners implement technology that actually works.

This season, we're sitting down with Curt Kempton, founder of ResponsiBid, a quoting and sales automation software that’s changing the way cleaning companies operate. Curt didn’t start as a software engineer. He started as a window cleaner. And it’s that boots-on-the-ground perspective that makes his insights so valuable. In this conversation, we unpack what he’s seeing across the home service industry, how AI is being adopted (and misused), and what separates companies that scale with tech from those that stall.

Welcome back to the Five Door Media blog, where we dive into lessons from our podcast conversations with leaders across the home service industry.

In this episode, we sat down with Martha Woodward, co-founder of QualityDriven Software, a platform built to help cleaning and service businesses track employee performance, reduce churn, and foster accountability. Martha’s story is equal parts grit and insight. She didn’t just study culture - she lived it, leading a cleaning business through chaotic beginnings, rebuilding after hard lessons, and eventually creating systems that gave her team clarity and her company stability.

Welcome back to the Five Door Media blog, where we unpack insights from our podcast conversations to help home service leaders thrive.

In this episode, we sat down with Lacie Nash, co-founder and CEO of Clean Squad, a near seven-figure residential and commercial cleaning company in Metro Detroit. Lacie’s story is as real as it gets: she and her business partner rebuilt Clean Squad from scratch during COVID after losing their entire team. With only $2,000, grit, and relentless consistency, they grew back stronger by prioritizing culture, trust, and leadership over shortcuts.

Welcome back to the Five Door Media blog, where we dig into the insights from our podcast guests to help home service leaders build healthier, stronger businesses.

In this episode, we sat down with Brandon Faust, co-founder and Executive Director of Wayfinders and partner at Switchback Leadership Development, to hear how he helps leaders and teams build a culture that’s simple, scalable, and sustainable. He showed us that the best cultures don’t need a 20-page handbook. They need simplicity, consistency, and a few key habits that everyone can understand and live out.

In this episode of the Five Door Media Podcast, we welcomed Molly Moran; entrepreneur, coach, and culture architect. Her secret sauce? A vibrant blend of radical accountability and extreme appreciation. Molly built a high-performance team in an industry known for high turnover and burnout. But she didn't get there overnight. Here's how Molly turned culture from an abstract idea into a living, breathing system.

Welcome back to the Five Door Media blog! This time, we’re diving into one of the most foundational, and often least tangible, aspects of organizational success: company culture. We were thrilled to host Mark Demchak, long‑standing leader at the Miami County YMCA (Peru, Indiana), to explore how culture shapes business health, staff retention, and customer experience.

Rusty McCommas, owner of Evergreen Lawn & Landscape, stepped away from nearly two decades in corporate America to buy a lawn care company with one bold mission: build an employee-first business. Since acquiring Evergreen in 2018, Rusty’s culture-first philosophy helped transform the company from $1.8M in revenue into a projected $5.5M in 2025. How? By treating his team like the greatest assets they are.