Welcome back to the Five Door Media blog, where we dive into lessons from our podcast conversations with leaders across the home service industry.

In this episode, we sat down with Martha Woodward, co-founder of QualityDriven Software, a platform built to help cleaning and service businesses track employee performance, reduce churn, and foster accountability. Martha’s story is equal parts grit and insight. She didn’t just study culture - she lived it, leading a cleaning business through chaotic beginnings, rebuilding after hard lessons, and eventually creating systems that gave her team clarity and her company stability.

Welcome back to the Five Door Media blog, where we unpack insights from our podcast conversations to help home service leaders thrive.

In this episode, we sat down with Lacie Nash, co-founder and CEO of Clean Squad, a near seven-figure residential and commercial cleaning company in Metro Detroit. Lacie’s story is as real as it gets: she and her business partner rebuilt Clean Squad from scratch during COVID after losing their entire team. With only $2,000, grit, and relentless consistency, they grew back stronger by prioritizing culture, trust, and leadership over shortcuts.

Welcome back to the Five Door Media blog, where we dig into the insights from our podcast guests to help home service leaders build healthier, stronger businesses.

In this episode, we sat down with Brandon Faust, co-founder and Executive Director of Wayfinders and partner at Switchback Leadership Development, to hear how he helps leaders and teams build a culture that’s simple, scalable, and sustainable. He showed us that the best cultures don’t need a 20-page handbook. They need simplicity, consistency, and a few key habits that everyone can understand and live out.

In this episode of the Five Door Media Podcast, we welcomed Molly Moran; entrepreneur, coach, and culture architect. Her secret sauce? A vibrant blend of radical accountability and extreme appreciation. Molly built a high-performance team in an industry known for high turnover and burnout. But she didn't get there overnight. Here's how Molly turned culture from an abstract idea into a living, breathing system.

Welcome back to the Five Door Media blog! This time, we’re diving into one of the most foundational, and often least tangible, aspects of organizational success: company culture. We were thrilled to host Mark Demchak, long‑standing leader at the Miami County YMCA (Peru, Indiana), to explore how culture shapes business health, staff retention, and customer experience.

Rusty McCommas, owner of Evergreen Lawn & Landscape, stepped away from nearly two decades in corporate America to buy a lawn care company with one bold mission: build an employee-first business. Since acquiring Evergreen in 2018, Rusty’s culture-first philosophy helped transform the company from $1.8M in revenue into a projected $5.5M in 2025. How? By treating his team like the greatest assets they are.

If you’re running a home service business — cleaning, lawn, HVAC, or anything in between — this one’s for you! Culture isn’t signifying it’s alive by the neon signs on your wall, it’s alive when your team actually shows up, stays, and brings their best. And nobody embodies that better than Linnsey Dolson, founder of Linnsey’s Cleaning. In our latest Five Door Media podcast episode, her culture-first leadership isn’t just inspiring, it’s executable.

Welcome to the Five Door Podcast Blog! This blog dives into season three’s theme: company culture in home service businesses. In this episode, Sam Gembel, founder of Atlas Outdoor, shares how a strong, people‑first culture propelled his landscaping company from humble beginnings to a multi‑million‑dollar operation built on values.