Bay Shores Cleaning Company
Meta Ads Case Study
Generated 279 Residential Cleaning Leads Through Strategic Meta Advertising
Client
Industry
Residential Cleaning Services
Objective
Generate a consistent flow of qualified residential cleaning leads and increase booked cleaning appointments through Meta Ads.
The Challenge
Bay Shores Cleaning Company wanted a scalable way to attract homeowners actively looking for residential cleaning services. The goal was to create a predictable lead generation system that could consistently drive new inquiries while keeping acquisition costs under control.
The Strategy
We developed and managed a Meta lead generation campaign focused on reaching homeowners most likely to need recurring and one-time cleaning services.
Our strategy included:
Testing multiple ad creatives and messaging angles
Identifying high-performing image and video ads
Continuously optimizing campaigns based on lead quality and cost per lead
Scaling budget toward the best-performing ads while reducing spend on underperformers
Refining targeting to improve click-through rates and lead volume
Rather than relying on a single advertisement, we built a testing framework that allowed winning creatives to emerge and drive the majority of results.
The Results
Over the reporting period, the campaign generated:
Lead Generation Performance
279 total leads generated
$4,830.21 total ad spend
$17.31 average cost per lead
2,944 link clicks
30,725 people reached
215,280 impressions delivered
1.37% weighted average CTR
Top-Performing Ads
Several ads significantly outperformed the account average:
One ad generated 44 leads at $17.67 per lead
Another produced 42 leads at $15.18 per lead
The account’s top-performing winner generated 38 leads at $13.88 per lead
One video creative achieved a 2.65% CTR, nearly double the account average
Another creative delivered 21 leads for just $9.42 per lead
Why the Campaign Was Successful
The success of the campaign came from a combination of creative testing and ongoing optimization.
Rather than running a single ad indefinitely, multiple creative variations were launched and evaluated based on click-through rates, lead volume, and cost efficiency. Winning ads were identified quickly and given additional budget, while weaker ads were replaced.
This process allowed Bay Shores Cleaning Company to consistently attract homeowners interested in cleaning services while maintaining an efficient cost per lead.
By focusing on continuous optimization instead of a set-it-and-forget-it approach, the campaign generated hundreds of qualified inquiries and created a reliable source of new business opportunities.
Key Takeaway
Through strategic Meta advertising, Bay Shores Cleaning Company generated 317 residential cleaning leads, reached nearly 40,000 local consumers, and maintained a highly efficient $17.08 cost per lead, creating a scalable system for acquiring new cleaning customers and increasing booked appointments.
Cookie cutter plans don’t exist here. We want to help you increase your impact with a custom plan built just for you and your home-service business.
-
Our social media marketing management services help home service companies grow their online presence, generate more local leads, and stay top-of-mind with their ideal customers. We handle everything from content creation and posting to engagement and analytics, all tailored for industries like HVAC, plumbing, landscaping, roofing, and more. With a strategy built for local visibility and brand trust, we help you turn followers into loyal customers—so you can focus on running your business while we grow it online.
-
Our social media advertising services are designed to help home service companies like HVAC, plumbing, roofing, and landscaping businesses generate high-quality leads fast. We create targeted ad campaigns on platforms like Facebook, Instagram, and TikTok to reach homeowners in your service area who are actively looking for what you offer. From strategy and creative to budget management and performance tracking, we handle it all—so you get more booked jobs without wasting ad spend.
-
Our SEO services help home service businesses rank higher on Google, attract more local traffic, and convert website visitors into real leads. Whether you're a plumber, roofer, HVAC tech, or landscaper, we optimize your website, Google Business Profile, and content strategy to dominate local search results. With a focus on high-converting keywords and proven local SEO tactics, we help you get found by homeowners in your area—without paying for every click.
-
Our Google Ads management services are built to help home service companies generate consistent, high-quality leads from day one. We create and optimize targeted search campaigns for industries like plumbing, HVAC, roofing, and lawn care—so when local homeowners search for your services, your business shows up at the top. From keyword strategy and ad copy to budget optimization and conversion tracking, we handle everything to maximize ROI and turn clicks into booked jobs.
-
Our email marketing services help home service companies stay connected with customers, drive repeat business, and boost referrals. Whether you're in HVAC, plumbing, roofing, or landscaping, we build and manage email campaigns that nurture leads, promote seasonal offers, and keep your brand top-of-mind. From list segmentation and automation to professional design and copywriting, we turn your email list into a powerful tool for long-term growth and customer retention.
-
Our video production services help home service companies build trust, showcase their work, and convert more leads through high-impact visual content. From customer testimonials and project highlights to social media reels and YouTube ads, we create professional, story-driven videos that resonate with local homeowners. Whether you're in plumbing, HVAC, roofing, or landscaping, we make it easy to stand out online, boost engagement, and turn views into booked jobs.
-
Our website design services help home service companies create fast, mobile-friendly, and high-converting websites that turn visitors into leads. Whether you’re in HVAC, plumbing, roofing, or landscaping, we build custom websites that showcase your services, build trust with homeowners, and rank well in local search results. From clear calls-to-action to SEO-optimized content and seamless user experience, we design every site to drive more calls, form fills, and booked jobs.
-
Consulting involves guiding fellow businesses in uncovering their "why" and purpose. Embrace the opportunity to ignite clarity and drive for others on their journey.