Cleanings A Breeze
Meta Ads Case Study
Reduced Cost Per Lead by 75% While Generating More Residential Cleaning Inquiries with Meta Advertising
Client
Industry
Residential Cleaning Services
Objective
Generate more residential cleaning inquiries while dramatically improving advertising efficiency compared to the client's previous Meta campaign.
The Challenge
Cleanings A Breeze had previously invested in Meta advertising, but the campaign was generating customer inquiries at a high acquisition cost, making it difficult to scale profitably. The goal was to redesign the strategy, improve creative performance, and generate more residential cleaning inquiries without increasing ad spend.
The Strategy
We built a new Meta lead generation campaign focused on maximizing inquiry volume while lowering acquisition costs.
Our strategy included:
Developing new image and video creatives tailored to homeowners in Alaska.
Testing multiple messaging angles to identify the strongest performers with pain points/solutions that resonate with the Alaska Homeowner audience.
Optimizing targeting to reach homeowners most likely to request cleaning services.
Monitoring campaign performance and making ongoing optimizations to improve efficiency.
Previous Campaign
51 residential cleaning inquiries generated
Cost Per Lead - $51
$2,998.37 total ad spend
$58.79 cost per inquiry
906 link clicks
29,274 reach
178,845 impressions
0.51% CTR
The Results
New Campaign
53 residential cleaning inquiries generated
Cost Per Lead - $14
$749.04 total ad spend
$14.40 cost per inquiry
357 link clicks
10,881 reach
25,578 impressions
1.40% CTR
Top-Performing Ads
Several new creatives stood out as top performers:
More Time For Outdoors generated 27 inquiries at just $11.10 per inquiry, making it the campaign's highest-volume and most efficient ad.
Certified Cleaners – Promo generated 7 inquiries at $10.51 per inquiry, delivering the lowest cost per inquiry in the account.
Alaska Summer – No Promo generated 18 inquiries while maintaining a strong $20.88 cost per inquiry, contributing significantly to overall campaign performance.
Performance Improvements
Compared to the previous campaign, the new strategy delivered:
2% more residential cleaning inquiries
75% lower cost per inquiry (from $58.79 to $14.40)
75% less ad spend while generating more inquiries
Nearly 3× higher click-through rate (0.51% → 1.40%)
Lower cost per click ($3.31 → $2.10), indicating stronger creative performance and more effective audience targeting
Why the Campaign Was Successful
The improvement wasn't simply the result of spending more—it came from building a smarter campaign.
By introducing fresh creative concepts, improving audience targeting, and continuously optimizing based on real performance data, we increased engagement while significantly reducing acquisition costs.
The result was a campaign that generated more residential cleaning inquiries than the previous campaign while using only about one-quarter of the advertising budget, giving Cleanings A Breeze a far more scalable and cost-effective lead generation system.
Key Takeaway
Through a data-driven Meta advertising strategy, Cleanings A Breeze generated more residential cleaning inquiries while reducing cost per inquiry by 75%. The new campaign demonstrates how strategic creative testing, audience refinement, and ongoing optimization can dramatically improve advertising efficiency, helping local service businesses generate more customer inquiries with a significantly lower advertising investment.
Cookie cutter plans don’t exist here. We want to help you increase your impact with a custom plan built just for you and your home-service business.
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