Nichole’s Cleaning 
Meta Ads Case Study

Client

Nichole’s Cleaning Service

Industry

Residential Cleaning Services

Objective

Generate a consistent flow of residential cleaning inquiries while maintaining an efficient cost per lead through Meta Ads.

The Challenge

Nichole's Cleaning wanted to consistently attract homeowners interested in professional residential cleaning services. The goal was to build a reliable lead generation system that could drive new customer inquiries while maximizing the return on advertising spend.

The Strategy

We developed and managed a Meta lead generation campaign focused on reaching homeowners most likely to request recurring cleaning services.

Our strategy included:

  • Testing multiple pain point and solution-focused ad creatives.

  • Creating messaging tailored to busy homeowners and families.

  • Continuously optimizing campaigns based on lead volume and cost per lead.

  • Refining creative and audience targeting to improve overall campaign efficiency.

Rather than relying on a single creative, we continually tested and optimized messaging to identify the ads that generated the most inquiries at the lowest cost.

The Results

Lead Generation Performance

  • 54 residential cleaning inquiries generated

  • $1,824.47 total ad spend

  • $33.79 cost per lead

  • 490 link clicks

  • 21,026 homeowners reached

  • 14,968 accounts reached

  • 44,918 impressions delivered

  • 1.09% weighted average CTR

Top-Performing Ads

Several creatives stood out as top performers:

  • Busy Weekends generated 42 inquiries at $28.05 per inquiry, accounting for nearly 78% of all campaign results.

  • Work/Life delivered 3 inquiries at just $19.79 per inquiry, making it the campaign's most cost-efficient creative.

  • Trusted Cleaners generated 4 inquiries at $28.41 per inquiry, reinforcing the effectiveness of trust-based messaging.

Why the Campaign Was Successful

The campaign's success came from continuously testing homeowner-focused messaging and reallocating budget toward the creatives producing the strongest results.

By identifying high-performing pain points such as busy schedules, work-life balance, and trust - we were able to improve campaign efficiency while generating a consistent stream of residential cleaning inquiries.

Rather than taking a set-it-and-forget-it approach, ongoing optimization ensured advertising spend was focused on the ads delivering the best performance.

Key Takeaway

Through strategic Meta advertising, Nichole's Cleaning generated 54 residential cleaning inquiries while reaching more than 14,000 local homeowners. By combining creative testing, audience optimization, and ongoing campaign management, Meta Ads became a reliable channel for generating new customer inquiries and supporting continued business growth.

Cookie cutter plans don’t exist here. We want to help you increase your impact with a custom plan built just for you and your home-service business.

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