SEO for Cleaning Companies: What It Is, Why It Matters, and How to Win Locally
When a potential customer searches for "cleaning service near me," is your company showing up?
If not, you’re leaving money on the table.
Search Engine Optimization (SEO) isn’t just for tech companies or bloggers. It’s one of the most valuable tools for local cleaning businesses looking to drive consistent, high-intent traffic and bookings.
In this guide, we’ll break down what SEO is, why it matters to your cleaning business, and the key strategies to dominate your local search market.
What is SEO (Search Engine Optimization)?
SEO is the process of optimizing your website, Google profile, and content so that your business shows up higher in search engine results when people look for services like yours.
Types of SEO that matter for cleaning companies:
Local SEO: Optimizing for Google Maps, "near me" searches, and service area rankings
On-page SEO: Making sure your website content is keyword-rich, helpful, and fast-loading
Off-page SEO: Getting high-quality backlinks and mentions from other reputable websites
Why Does SEO Matter for Cleaning Businesses?
93% of online experiences start with a search engine
75% of users never scroll past the first page
Local SEO can deliver free leads month after month
Compared to paid ads, SEO is a long-term asset that keeps paying off over time.
5 Local SEO Strategies to Win More Business
1. Claim and Optimize Your Google Business Profile (GBP)
Add real photos of your team and jobs
Get and respond to reviews
Make sure NAP (Name, Address, Phone) is consistent everywhere
2. Use Localized Service Pages
Create pages for each city or region you serve
Focus on keywords like "[City] house cleaning" or "commercial cleaning in [City]"
3. Collect Reviews Like Your Business Depends On It (Because It Does)
Reviews signal trust to Google AND customers
Automate requests after each service
4. Post Regularly to Your GBP and Website
Fresh content = better rankings
Try weekly posts, before/after photos, FAQ blogs
5. Ensure Fast, Mobile-Friendly Website
60%+ of cleaning service searches happen on mobile
Slow or clunky sites = lost bookings
How Long Does It Take to See Results from SEO?
Most local cleaning companies start seeing results in 3–6 months. This of course can vary by size of market, competition and your website’s starting point.
The earlier you start, the faster your competitors fall behind
Pro tip: Combine SEO with Google Ads in the early stages for faster traffic + long-term growth
Need Help Ranking Your Cleaning Business on Google?
At Five Door Media, we specialize in SEO strategies for residential, commercial, exterior, and window cleaning companies.
We do all the technical stuff for you and educate you on why it matters—so you can grow with confidence.
➡️ Schedule a free strategy call today and let’s map out your path to the top of Google.