Social Media for Cleaning Businesses: Should You Be Posting or Running Ads (Or Both)?
If you're running a cleaning business in 2025, chances are someone’s told you: "You need to be on social media." But what does that really mean?
Should you be posting videos and tips? Running paid ads? Going viral on TikTok?
At Five Door Media, we work with residential, commercial, exterior, and window cleaning businesses every day. Here’s our honest take on what social media can actually do for your business—and how to use it strategically.
What Social Media Can Do for Cleaning Companies
Build trust with potential customers
Showcase your work with before/after content
Keep your brand top of mind locally
Retarget people who have visited your site or clicked on an ad
But—it won't magically bring in leads unless it's part of a real strategy.
The Difference Between Organic Posts vs Paid Ads
Organic Social (Posting Content)
Free (except for time + effort)
Builds brand trust and shows you’re active
Best for: staying top of mind, showcasing your team, culture, and testimonials
What to Post:
Before/after photos
Client shoutouts or reviews
Staff highlights
Tips, FAQs, behind-the-scenes
Paid Social (Running Ads)
Costs money but gets you instant visibility
Best for: lead generation, promos, hiring
What Works in Ads:
Simple video walkthroughs
Local promos ("10% off this week only")
Testimonial reels or client quotes
Should You Be Doing Both?
Yes. But not equally.
Start with:
1–2 organic posts per week to show you're legit. This is a quality over quantity strategy. Don’t just post to post, no one cares about mediocre content.
Strategic paid ads to actually get leads.
Your organic builds trust. Your paid content builds traffic.
Together? They convert browsers into buyers.
Pro Tips for Cleaning Companies on Social
Don't Just Post to Post. Tie each post to a goal: awareness, engagement, or conversion.
Video Always Wins. Short-form video outperforms static posts in every category. Don’t overthink it—use your phone.
Run Local Ads Weekly. Test small: $5–20/day on Facebook/Instagram.
Retarget Visitors. Pixel your website and retarget everyone who visits with follow-up ads.
Make It Easy to Book. Every ad or post should have a simple next step: call, click, or DM.
Want Help With Social?
At Five Door Media, we handle organic content and lead-generating ads for cleaning companies across the country.
From monthly calendars to high-converting video campaigns, we do it all—and we show you why it works.
➡️ Schedule your free strategy call today. Let’s clean up your social game.