Katie Thompson
Senior Impact Specialist
Katie Thompson is the Senior Impact Specialist at Five Door Media, where she leads the account-management side of the client experience. She helps account managers and cleaning-company clients develop strategy, troubleshoot marketing challenges, and keep marketing efforts aligned with business goals.
LinkedInKatie Thompson is the Senior Impact Specialist at Five Door Media and plays a central role in the relationship between strategy and client execution.
She leads and supports Five Door Media's account-management team, helping account managers think through client strategy, troubleshoot marketing challenges, and identify the next best move when performance or priorities shift.
Her work keeps her close to the real questions cleaning-company owners are asking: where leads are coming from, what is working, what is not, how marketing should adjust, and how all of those decisions connect back to growth.
Katie studied business marketing at Indiana University Kokomo and brings that foundation into a role that combines marketing strategy, client communication, account leadership, and problem-solving.
She is also one of Five Door Media's most prolific educational contributors, with published articles covering many of the marketing questions cleaning-company owners encounter as they grow.
- Client strategy
- Account management
- Marketing troubleshooting
- Client communication
- Cleaning-company marketing
- Marketing education
Published by Katie Thompson
Why Some Cleaning Companies Get Stuck Competing Only on Price (And How Marketing Fixes It)
For many cleaning business owners, pricing conversations become frustrating fast. Eventually, cleaning companies stop competing on value altogether and start competing almost entirely on price. The problem is that competing on price is one of the hardest ways to grow a sustainable cleaning business.
Explore August 19, 2026Why Your Cleaning Company Website Isn’t Ranking on Google
If you own a cleaning company, you’ve probably wondered at some point: “Why isn’t my website showing up on Google?” In most cases, cleaning company websites fail to rank because they’re missing a handful of key SEO fundamentals. The good news is that many of these problems are fixable, and some impr
Explore August 7, 2026AI Visibility for Cleaning Companies: How to Get Your Business Recommended by ChatGPT, Gemini & the Future of Search
For years, cleaning companies focused on ranking on Google through SEO and attracting leads through social media. Those strategies still matter but there's another opportunity emerging: AI Visibility . At Five Door Media's first-ever live webinar, Drew Larison introduced a simple framework to help c
Explore August 5, 2026How Much Should a Cleaning Company Spend on Marketing Each Month?
If you own a cleaning company, there’s a good chance you’ve asked yourself this question before: “How much should I actually be spending on marketing?” The truth is, there’s no universal number that works for every cleaning business. But there are smart ways to think about your marketing budget so y
Explore July 22, 2026AI-Generated Content vs Human-Written Content: What Actually Helps Cleaning Companies Rank?
Will AI-generated content actually help your cleaning company rank on Google and attract customers? The answer isn't as simple as "AI is good" or "AI is bad." In reality, the cleaning companies seeing the best marketing results today aren't choosing between AI and human-written content. They're lear
Explore July 1, 2026The Marketing Metrics Cleaning Company Owners Track That Don't Actually Matter
Followers and impressions feel productive but rarely move the business. The metrics cleaning company owners should track instead.
Explore May 20, 2026In-App Forms vs. Landing Pages in Meta Ads - What’s Best for Your Cleaning Business?
If you’re running Meta ads (Facebook and Instagram) for your cleaning business, you’ve probably asked yourself this question: “Should I be using in-app…
Explore April 22, 2026What Do the Best Cleaning Company Email Campaigns Look Like?
What actually works in cleaning company email: educational content, seasonal reminders, problem-based emails and light promotion, in the right proportions.
Explore April 15, 2026Which Advertising Platforms Actually Generate Cleaning Service Leads?
If you’ve run ads for your cleaning business, you’ve probably asked yourself this: “Which platform actually works?” And if you’re being honest, the answer hasn’t always been clear. Maybe you’ve tried Facebook ads and got a bunch of messages that didn’t go anywhere. Maybe you’ve tested Google Ads but
Explore April 1, 2026Is Social Media Advertising Too Expensive for Small Cleaning Businesses?
If you run a cleaning company, you’ve probably asked yourself this: “Are social media ads even worth it… or am I just wasting money?”
Explore March 11, 2026What the Most Successful Cleaning Businesses Do Differently with Their Google Business Profile
If you run a cleaning company, you’ve probably claimed your Google Business Profile (formerly Google My Business). You might have added your hours,…
Explore February 18, 2026Why Facebook Ads Fail for So Many Local Cleaning Services (and How to Fix It)
You’ve seen other cleaning companies post about how Facebook ads “blew up their business.” So you give it a try. You set up an ad, pick your audience, write a few lines about your services, hit publish… And then – crickets. Sound familiar? You’re not alone. At Five Door Media, we talk to cleaning bu
ExploreBuilding a cleaning company? Let's talk about what's holding growth back.
We'll walk through every door, find where growth is getting stuck, and talk honestly about what it takes to move forward.