December 1, 2025
Michelle Jeppesen: Building Stronger Relationships with AI
With Michelle Jeppesen
In this episode of the Five Door Media Podcast, we sit down with Michelle Jeppesen, Director of Business Development at SendJim, to talk about how cleaning and home service pros are using automation and AI to build stronger customer relationships, not weaker ones.
Show notes
What we covered
- The shift from chasing new leads to monetizing the list you already have
- Making automation feel personal on purpose
- Why one touch is rarely enough, and what multi-touch follow-up looks like
- The neighborhood effect: turning one job into five
- A/B testing properly instead of quitting a test too early
- Where AI genuinely helps today without overcomplicating the business
- Slowing down to go fast when building systems
Next step
Book a Marketing Strategy Call
Hear something that sounds like your business? Book a call and we'll find out which door is closed.